Zynga Grabs RockYou?s Julie Shumaker For VP of North American Sales

Zynga is bolstering its brand advertising efforts by bringing on Julie Shumaker from RockYou as the company's new vice president of North American sales. She'll report to Jeff Karp, Zynga's chief marketing and revenue officer. The move should help cover at least one recent vacancy. The company's global director of brand advertising, Manny Anekal, recently defected to mobile advertising startup Kiip to serve as chief operating officer. This is a key time for Zynga's nascent advertising efforts as the company puts its weight behind a new gaming destination off Facebook. With its own gaming platform, Zynga should be able to earn a greater revenue share from ads than it has historically. Last year, Zynga earned just $47.1 million or 5.7 percent of its total revenues from advertising. The lion's share came from virtual currency sales.

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