December 7, 2012, 10:24 am
While consumers are increasingly combining shopping and giving, making feel-good purchases from stores and companies that offer charity tie-ins, such spending might not significantly benefit organizations and causes, says?Reuters?in its Your Money personal-finance feature.
Sondra Dellaripa of nonprofit consultant Harvest Development Group said charitable shopping ?undermines the philanthropy of a nonprofit through diminished charitable donations? and bypasses the crucial work of developing relationships with donors.
The article offers advice on understanding shopping with a charity benefit.
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